Freight runs the country. Its software hasn’t kept up.
FleetGen is custom software for the modern brokerage, built around the tools you already run, with carrier verification at the core. One system to run the whole business, set up to find and win you new shippers and take the busywork off your team, with every carrier checked before freight moves.
A brokerage runs on six tools that don't talk.
Freight brokering is a high-volume, low-margin, relationship-driven business - and most of it runs over email and phone on software that is old, ugly, and fragmented. A TMS here, a vetting tool there, a CRM, an outreach app, a lead source, a spreadsheet for cash. None of them share data, so reps copy-paste all day and nobody has a single picture of the business.
- Compliance checks live in one window while the load lives in another
- No single source of truth across sales, operations, and accounting
- Surprises - a late load, a past-due invoice, a fraudulent carrier - found too late
Two shifts made this the moment.
The fragmented status quo held for years. Two changes - one a threat, one a capability - make a single, AI-run, verification-first system both necessary and finally possible.
Fraud made verification mission-critical
Double-brokering and carrier fraud are climbing fast. Handing a load to a carrier who is not who they claim to be is now a real, expensive risk on every move - so checking authority, insurance, safety, and identity can no longer live in a separate tab a rep forgets to open. It has to be built into the work.
AI is finally good enough to do the labor
The repetitive core of brokering - and the part nobody else automates, finding and winning shippers - is exactly what modern AI agents now do well: prospecting accounts, scoring replies, drafting outreach, triaging email, sourcing compliant carriers. For the first time a standing workforce can both fill the pipeline and run the freight around the clock, with a person supervising and approving.
Three principles we build on.
It brings you new customers
Finding new shippers is the hardest, highest-value job in brokering, and the one piece most freight software leaves entirely to you. FleetGen does it for you. It sources in-market shippers, scores them, runs the outreach, and books the discovery call, so new customers keep landing in your pipeline while your team runs the freight you already have.
It is built around your tools
FleetGen connects the TMS, carrier-vetting, and inbox you already pay for and is configured to your lanes and the way your team already works. You run the whole brokerage from one place on day one, with no rip-and-replace and no months-long migration to sit through.
One custom system, not six tabs
Lead generation, CRM, dispatch, carrier compliance, and accounting live on one shared record, set up to how your brokerage runs. A new customer becomes a load becomes an invoice without re-keying, and your reps stop copy-pasting between six browser tabs all day.
Built around the stack you already run.
Replacing six tools overnight is a non-starter for a working brokerage. So we meet you where you are: connect the carrier-vetting tool and TMS you already pay for, and work the whole brokerage from one system on day one, configured to your lanes. If you ever outgrow a tool, switch that module to our native version on your own timeline. Throughout, a person stays in command - the software does the work and stops to ask before booking a carrier or sending a rate confirmation.
- Start by connecting your existing carrier and TMS tools
- Switch a module to native only if you outgrow it
- The human supervises and approves; the software does the labor